Video: Smart strategies are nothing without a focus on execution

Image promoting Tom's interview at The Current in Cannes

Tom Amies-Cull

5 Aug 2025

Watch my interview with The Current

While in Cannes, I got to sit down with Stephanie Paterik and the The Current team to talk strategy, role models and AI - we managed to cover a lot in 5 minutes including:

🛬 How smart strategies are nothing without a focus on execution

💡 The importance of bringing diverse thought into your strategy

🤖 Building agenctic enabled workflows while democratising AI at the front line

🔁 Moving away from the Brand v Performance debate

🤹 The future workforce and how being a parent shapes my thinking

Watch or Listen to the interview here: https://www.thecurrent.com/opinion-kinesso-tom-amies-cull-future-workforce-ai-brand-performance-marketing

First published on LinkedIn on Aug 04 2025